The challenge
Align the website with a digital transformation while serving personal banking, business banking and corporate audiences.
← All case studies
Banking & financial services · 2021 - Present
American National Bank
Align the website with a digital transformation while serving personal banking, business banking and corporate audiences.
The outcome
A redesigned website combines distinct audience journeys, accessible brand treatment and interactive conversion features.
01
Distinct audience journeys
Wave redesigned the visual experience for corporate, personal banking and business banking content, then implemented a flexible website aligned with ANB’s digital goals.
02
Accessible digital branding
Working with ANB and its branding agency, Wave adapted contrast and typography for digital accessibility. The team built to WCAG guidelines and supported post-launch accessibility updates.
03
Interactive engagement
Wave implemented campaign landing pages, financial calculators, timed exit-intent calls to action and specialized forms to encourage interaction and conversion.
Next case study