The challenge
Support a global portfolio with unified publishing, localized partner experiences and complex business-system integrations.
← All case studies
Global travel · 2016 - Present
Expedia Group
Support a global portfolio with unified publishing, localized partner experiences and complex business-system integrations.
The outcome
Wave delivered shared publishing platforms, localized partner onboarding, branded magazines, newsrooms and global travel campaigns.
Partner-site languages
One geo-coded partner platform.
Monthly global blog users
Historical audience figure; measurement date unspecified.
01
Unified global publishing
Wave consolidated functionality and content from multiple blog platforms into one manageable publishing platform. The platform delivered a consistent branded experience for more than one million monthly users globally at the time.
02
Partner onboarding and integration
Wave built a geo-coded partner website in 26 languages and a real-time Salesforce/custom ERP integration so customer-success teams could access near-live inventory and options.
03
One Key editorial experiences
Wave collaborated with Expedia and its design agency on three brand-specific magazine websites, using custom WordPress Gutenberg blocks for flexible publishing.
04
Global newsroom platform
Country-based newsroom websites let press teams publish for specific brands or global initiatives, bringing brand communications into a central experience by country.
05
Unpack 2025 campaigns
Wave collaborated on the 2025 Unpack Travel Trends experience, using the campaign brand kit and localized versions tailored to global markets and brands.
Next case study