The challenge
Help patients, families and providers find information while giving communications teams a simpler way to manage multiple websites.
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Nonprofit healthcare · 2023 - Present
Madonna
Help patients, families and providers find information while giving communications teams a simpler way to manage multiple websites.
The outcome
A flexible WordPress multisite supports the main hospital website, Wellness Club and long-term-care microsite through a shared dashboard.
01
Brand and reputation
Wave and Madonna’s agency of record collaborated on a digital experience aligned with the hospital’s branding, nationally recognized programs and marketing materials.
02
Research-led navigation
Stakeholder and provider surveys and interviews exposed information gaps. Those findings informed architecture and navigation for admissions and program information.
03
Shared multisite platform
Wave built a WordPress multisite with flexible custom blocks so the communications team could manage the main website and related microsites in a visual editor.
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