The challenge
Create a single source of truth across membership websites, commerce and existing business applications.
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Nonprofit membership & workplace wellness · 2017 - 2022
WELCOA
Create a single source of truth across membership websites, commerce and existing business applications.
The outcome
A universal API connected websites and Salesforce, reducing workflow friction and improving visibility into client behavior.
01
Salesforce integration hub
Wave created a universal API to exchange data between client-facing websites and Salesforce. Custom Salesforce objects supported WELCOA’s data model and integrations with Pardot and AvaTax.
02
Membership and commerce
Wave connected WordPress WooCommerce to Salesforce Billing for memberships, event registration and product purchases. The ecosystem also supported member discounts, gated resources and an application experience.
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