The challenge
Modernize an enterprise website and reservation funnel while supporting complex integrations, analytics and high traffic.
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Self-storage & commercial real estate · 2008 - 2024
CubeSmart
Modernize an enterprise website and reservation funnel while supporting complex integrations, analytics and high traffic.
The outcome
Wave improved the reservation and move-in experience, added detailed conversion tracking and optimized the platform and supporting infrastructure.
Historical PageSpeed scores
Source reports reservation-funnel desktop and mobile scores regularly above 90; test dates are unspecified.
01
Reservation and move-in journeys
Wave connected a WordPress marketing website with a custom .NET reservation funnel and redesigned the online move-in flow to improve usability.
02
Conversion measurement
Wave audited the conversion funnel and implemented tracking for reservations, abandons, searches, unit size and price, map usage and filter interactions.
03
Performance engineering
Wave tested changes throughout development, optimized first- and third-party integrations, and improved hosting with CDNs and server-side caching. The source reports reservation-funnel PageSpeed scores above 90 on desktop and mobile.
04
Connected mobile application
Wave led a development team refactoring an app integrated with bespoke APIs, supporting account management, bill payment and storage-facility gate access.
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