The challenge
Support an organizational rebrand and help distinct audiences find refugee, family and behavioral-health services.
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Nonprofit & human services · 2021 - Present
Lutheran Family Services
Support an organizational rebrand and help distinct audiences find refugee, family and behavioral-health services.
The outcome
The source describes a cohesive, interactive website with clearer navigation and a flexible CMS for the marketing team.
01
Flexible website and rebrand
Wave partnered with LFS and its branding agency to align the website with a new identity, then rebuilt it in WordPress using flexible templates that the marketing team could maintain.
02
Architecture for many audiences
Wave audited content and site structure to recommend navigation and content improvements, helping each service area reach its intended audience.
03
Clearer service discovery
The resulting website made it easier for users to navigate and find information across service areas, from behavioral health to family and refugee support.
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