The challenge
Modernize an outdated utility website, simplify customer navigation and align external portals with a refreshed brand.
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Public utilities · 2022 – Present
M.U.D. Omaha
Modernize an outdated utility website, simplify customer navigation and align external portals with a refreshed brand.
The outcome
The new website and visual CMS make service information easier to find and enable internal teams to maintain content without a developer.
01
Content and navigation
Wave audited hundreds of pages with M.U.D.’s communications team, recommending consolidation and improved navigation, including a guided quiz-style funnel.
02
Consistent service experience
Wave refreshed the main website’s user interface and worked with internal IT to align the MyAccount and Contractor portals with the new brand treatment.
03
Content ownership
A WordPress CMS with reusable visual blocks and custom options lets non-technical stakeholders update content. The refreshed site supports customers seeking utility information or account access.
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