The challenge
Let customers configure custom spiral stairs online and connect product selections to purchasing or the sales team.
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eCommerce & manufacturing · 2015 - 2022
Paragon Stairs
Let customers configure custom spiral stairs online and connect product selections to purchasing or the sales team.
The outcome
A product configuration wizard supports direct purchase or detailed CRM leads, complemented by marketing landing pages.
01
Configurable buying journey
Wave created a wizard for multiple stair product lines. Product-specific settings determine whether customers purchase online or submit a detailed lead for a sales representative.
02
Marketing-to-purchase flow
Wave designed and built paid-campaign landing pages that lead directly to products, supporting Paragon’s marketing roadmap and a more streamlined buying journey.
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