The challenge
Unify global publishing, support One Key and deliver localized vacation-rental campaigns across markets.
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Travel & vacation rentals · 2022 – Present
Vrbo
Unify global publishing, support One Key and deliver localized vacation-rental campaigns across markets.
The outcome
The source reports 27 global blog and press sites rebuilt in under 10 weeks, plus branded editorial and localized campaign experiences.
Global blogs and press
Rebuilt in under 10 weeks, as reported in source slide 4.
Localized 2024 campaign
Three languages; Vacation Rentals of the Year campaign.
01
Rapid global platform migration
Wave rebuilt 27 global blog and press sites in less than 10 weeks, using Vrbo’s design specifications and a centralized WordPress CMS. Migration included multilingual content and country-specific branding.
02
One Key magazine experience
Wave worked with Vrbo and its design agency on a magazine experience aligned with sister Expedia and Hotels.com properties. Custom Gutenberg blocks made new posts flexible and easy to build.
03
Localized campaign delivery
The 2024 Vacation Rentals of the Year landing pages spanned eight global sites in three languages, with market-specific branding and content.
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